GEO & AI visibility, term by term

Generative Engine Optimization (GEO)

The practice of optimizing your brand and content so generative AI engines mention, cite and recommend you.

Answer Engine Optimization (AEO)

Optimizing content to be selected as the direct answer by AI-powered answer engines.

AI visibility

How present, accurate and favourable your brand is in AI-generated answers.

AI visibility score

A quantified 0–100 measure of how well AI engines know and recommend your brand.

AI citations

The web sources an AI engine references when generating an answer.

Share of voice in AI

The percentage of AI answers in your category that mention your brand versus competitors.

llms.txt

A proposed standard file that gives AI crawlers a curated, markdown map of your site.

AI crawlers

Bots like GPTBot, ClaudeBot and Google-Extended that collect web content for AI training and retrieval.

Trained data vs web search (the gap)

The difference between what an AI knows about you from training and what it says with live search.

AI web search mode

When an AI assistant answers by retrieving and citing live web pages instead of memory alone.

Knowledge cutoff

The date after which a model's training data ends — nothing newer exists in its memory.

Training data presence

How strongly your brand is represented in the corpora AI models learn from.

Entity authority

How unambiguously and authoritatively AI systems can resolve your brand as a distinct entity.

Structured data for AI (JSON-LD)

Schema.org markup that tells machines exactly what your pages and organization are.

AI hallucination (about brands)

When an AI confidently states false information about your company, products or pricing.

AI brand audit

A structured evaluation of what AI engines know and say about your brand, scored per engine.

AI brand monitoring

Continuously tracking how AI engines mention your brand, competitors and category over time.

Prompt tracking

Repeatedly running defined buyer prompts against AI engines to measure your presence in answers.

AI recommendation likelihood

The probability that an AI assistant proactively recommends your brand when asked for options.

GEO vs SEO

How optimizing for AI-generated answers differs from optimizing for ranked links.

AI sentiment (brand)

The tone — positive, neutral or negative — with which AI engines describe your brand.

Zero-click AI answers

AI answers that satisfy the user without any website visit — visibility without traffic.

AI referral traffic

Visits arriving from AI assistants — via citations, links in answers, or agent browsing.

Google AI Overviews

Google's AI-generated summaries at the top of search results, synthesized from web sources.