Definition
AI brand audit
A structured evaluation of what AI engines know and say about your brand, scored per engine.
An AI brand audit systematically interrogates AI engines about your brand — recognition, products, competitors, sentiment, recommendation likelihood — and scores the responses. Done per engine and per mode (trained data vs live web search), it produces a baseline number, the specific gaps behind it, and a prioritized fix list.
A good audit is repeatable (same prompts, comparable scores over time) and prescriptive (each weak dimension maps to concrete GEO actions). It is the natural starting point before investing in content or monitoring: you need to know what the engines currently believe before you can change it.
How visible is your brand in AI?
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