Definition
Generative Engine Optimization (GEO)
The practice of optimizing your brand and content so generative AI engines mention, cite and recommend you.
Generative Engine Optimization (GEO) is the practice of improving how generative AI systems — ChatGPT, Claude, Gemini, Grok, Perplexity and others — represent, mention, cite and recommend your brand. Where classic SEO optimizes for a ranked list of links, GEO optimizes for being *the answer*: appearing inside the AI's generated response, being cited as a source, and being recommended when buyers ask for options.
GEO work typically spans three layers: making your site technically legible to AI crawlers (structured data, llms.txt, clean robots.txt), publishing content that answers real buyer questions in citable form, and building the third-party footprint (reviews, directories, press, communities) that models learn from and search against.
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