AI visibility

AI visibility is the degree to which AI assistants know about, correctly describe, and proactively mention your brand. It is the AI-era equivalent of search visibility, and it has the same commercial weight: when a buyer asks ChatGPT for "the best X for Y", brands with no AI visibility simply do not exist in that conversation.

AI visibility can be measured by auditing engines with structured prompts and scoring the responses — does the engine recognize the brand, describe its products accurately, place it among the right competitors, express positive sentiment, recall it in relevant contexts, and recommend it? BrandGEO scores these six dimensions 0–100 per engine.