AI citations — definition & why it matters | BrandGEO Glossary   AI citations
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 The web sources an AI engine references when generating an answer.

AI citations are the sources an AI engine links or references when it answers with live web search — the AI-era analogue of ranking on page one. When ChatGPT, Gemini or Perplexity cite your page, you get attributed traffic, brand authority inside the answer, and a compounding signal that your domain is a trustworthy source for that topic.

Citation analysis asks: which domains do engines cite for the buyer questions in your category, and is yours among them? If engines consistently cite a competitor's comparison page or a Reddit thread instead of you, that names your next content target precisely.

Related terms
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 [ Share of voice in AI ](https://brandgeo.co/glossary/share-of-voice-ai) [ Answer Engine Optimization (AEO) ](https://brandgeo.co/glossary/answer-engine-optimization) [ AI web search mode ](https://brandgeo.co/glossary/ai-web-search-mode) 

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