BrandGEO

Definition

AI citations

The web sources an AI engine references when generating an answer.

AI citations are the sources an AI engine links or references when it answers with live web search — the AI-era analogue of ranking on page one. When ChatGPT, Gemini or Perplexity cite your page, you get attributed traffic, brand authority inside the answer, and a compounding signal that your domain is a trustworthy source for that topic.

Citation analysis asks: which domains do engines cite for the buyer questions in your category, and is yours among them? If engines consistently cite a competitor's comparison page or a Reddit thread instead of you, that names your next content target precisely.

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