Schema Markup for LLMs: 7 Elements That Matter, 12 That Don't
Schema markup is the single most over-prescribed piece of tactical advice in GEO. Every checklist tells you to add it. Few tell you which parts actually affect how LLMs describe your brand, which parts only help Google's rich snippets, and which parts have become decorative. This post is the triage: the seven schema elements worth implementing properly in 2026 for AI visibility, the twelve you can safely deprioritize, and the one that matters more than all the rest combined.