\#Digital PR — Blog — BrandGEO A Markdown version of this page is available at https://brandgeo.co/blog/tag/digital-pr.md, optimized for AI and LLM tools. \#Digital PR ============== 4 posts in #Digital PR Jun 6, 2026 [SEO](https://brandgeo.co/blog/category/seo) [Strategy & ROI](https://brandgeo.co/blog/category/strategy-roi) [Where AI Gets Its Answers: Building a Citation Source Map and a Digital-PR Target List](https://brandgeo.co/blog/where-ai-gets-its-answers-citation-source-map) ------------------------------------------------------------------------------------------------------------------------------------------------------------------ Earning citations is the right goal, but most digital-PR programs aim blind — pitching whoever the team already knows, hoping it helps. There's a more precise way to work. When a model answers questions about your category, it draws on a finite, repeatable set of sources. If you can see which domains those are, classify them by whether they currently help you or your rivals, and find the ones that cite competitors but never you, your target list stops being a guess and becomes a map. This post is about building that map and reading it. Apr 6, 2026 [SEO](https://brandgeo.co/blog/category/seo) [Tutorials](https://brandgeo.co/blog/category/tutorials) [Earning Citations on Sources LLMs Actually Trust in 2026](https://brandgeo.co/blog/earning-citations-sources-llms-trust-2026) -------------------------------------------------------------------------------------------------------------------------------- For twenty years, the SEO playbook said earn backlinks from high-authority domains. The GEO playbook is narrower and more specific. LLMs do not treat all links equally. Some sources are massively overweighted in training and retrieval — Wikipedia, a handful of major news outlets, a specific set of review platforms, and certain community sites. The rest contribute marginally or not at all. This post is the ranked list of sources that actually move AI visibility in 2026, with a practical path to earning placement on each. Apr 3, 2026 [Industry Insights](https://brandgeo.co/blog/category/industry-insights) [GEO for Law Firms: Being Cited in Answers About Legal Topics](https://brandgeo.co/blog/geo-for-law-firms-cited-in-legal-answers) ----------------------------------------------------------------------------------------------------------------------------------- Law firms have a structural advantage in Generative Engine Optimization that most of them are not using. The substantive, topical, citable content that language models prefer — long-form analysis of statutes, case commentary, practice-area explainers — is exactly what law firms already produce, or could produce, more credibly than most other types of organization. The catch is that firms tend to either not publish at all, or publish in a format that works against citation rather than for it. This piece walks through why law firms fit the GEO brief unusually well, the one discipline that separates firms that get cited from firms that do not, and what a defensible practice-area content program looks like in the AI-answer era. Mar 16, 2026 [SEO](https://brandgeo.co/blog/category/seo) [Tutorials](https://brandgeo.co/blog/category/tutorials) [Digital PR for LLMs: How to Get Quoted in AI Answers (Not Just Google News)](https://brandgeo.co/blog/digital-pr-for-llms-quoted-in-ai-answers) -------------------------------------------------------------------------------------------------------------------------------------------------- Digital PR was originally optimized for two audiences: human journalists looking for stories, and Google's news indexing system looking for fresh authoritative content. In 2026 a third audience has become the dominant one — language models building their summaries of your category. The craft of PR has to shift accordingly. This post lays out how the discipline is changing, what still matters from the old playbook, and what specifically you should write differently when the goal is to be quoted in AI answers. 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