For Agencies

The Agency Opportunity: How to Price GEO Services Without Killing Your Margin

Every agency added GEO to its service menu in 2026. Most of them priced it badly. The mistake is nearly always the same — cost-plus pricing on a category where the real value is strategic and the real cost is measurement tooling. The good news is that the corrected pricing framework is not complex. This post lays out the three-tier structure that has held up across mid-market B2B agencies, the retainer composition that keeps clients renewing, and the margin math that separates a profitable GEO line from one that quietly drains capacity.

GEO for Agencies: Packaging AI Visibility as a Client Service Line

Digital agencies, SEO shops, and marketing consultancies are in the middle of a service-line shift. Clients are starting to ask about AI visibility — whether by name or by symptom — and the agencies that have a coherent offering ready are in a materially stronger position to retain accounts through the transition. This piece is for agency owners and heads of services thinking about how to package Generative Engine Optimization (GEO) as a client service line: how to scope it, what to charge, how to deliver, and how it fits into existing SEO and content retainers without cannibalizing them. The retention argument is the one that matters most right now.