\#CTR Decline — Blog — BrandGEO A Markdown version of this page is available at https://brandgeo.co/blog/tag/ctr-decline.md, optimized for AI and LLM tools. \#CTR Decline =============== 2 posts in #CTR Decline Apr 15, 2026 [AI Visibility](https://brandgeo.co/blog/category/ai-visibility) [Brand Strategy](https://brandgeo.co/blog/category/brand-strategy) [The Shift From Search to Answer: Four Years That Redefined Discovery](https://brandgeo.co/blog/shift-from-search-to-answer-discovery-redefined) -------------------------------------------------------------------------------------------------------------------------------------------------- In late 2022, a buyer researching a product opened Google, scanned ten blue links, clicked two or three, and formed an opinion across several tabs. In 2026, the same buyer opens ChatGPT, types a question in a sentence, and reads one composed paragraph. The channel has not widened — it has compressed. This is the most consequential shift in discovery since the launch of Google itself, and it breaks several things marketers have treated as stable for two decades. Mar 24, 2026 [SEO](https://brandgeo.co/blog/category/seo) [Market Research](https://brandgeo.co/blog/category/market-research) [How Google's AI Overviews Changed CTR Curves — What Published Data Tells Us](https://brandgeo.co/blog/google-ai-overviews-ctr-curves-published-data) ------------------------------------------------------------------------------------------------------------------------------------------------------- For twenty years, the SEO click-through-rate curve was stable enough to plan against. Position one got roughly 28% of clicks. Position two got 14%. Positions three through ten declined in a predictable pattern. Content and SEO teams built campaign models on top of that curve and, broadly, the curve held. Then Google launched AI Overviews, and the curve changed shape. The published research from Ahrefs, Similarweb, and several independent SEO teams lets us look at the new curve with reasonable confidence. The new curve is not a small deviation from the old one. It is a different curve. Search Categories ---------- - [ All posts 64 ](https://brandgeo.co/blog) - [ AI Visibility 25 ](https://brandgeo.co/blog/category/ai-visibility) - [ SEO 20 ](https://brandgeo.co/blog/category/seo) - [ Tutorials 20 ](https://brandgeo.co/blog/category/tutorials) - [ Brand Strategy 11 ](https://brandgeo.co/blog/category/brand-strategy) - [ Industry Insights 10 ](https://brandgeo.co/blog/category/industry-insights) - [ Strategy & ROI 9 ](https://brandgeo.co/blog/category/strategy-roi) - [ Market Research 7 ](https://brandgeo.co/blog/category/market-research) - [ For Agencies 2 ](https://brandgeo.co/blog/category/for-agencies) - [ Product Updates 2 ](https://brandgeo.co/blog/category/product-updates) Tags ---- [\#Playbook](https://brandgeo.co/blog/tag/playbook) [\#AI Visibility](https://brandgeo.co/blog/tag/ai-visibility) [\#Framework](https://brandgeo.co/blog/tag/framework) [\#For CMOs](https://brandgeo.co/blog/tag/for-cmos) [\#For SEO Managers](https://brandgeo.co/blog/tag/for-seo-managers) [\#Citations](https://brandgeo.co/blog/tag/citations) [\#For Founders](https://brandgeo.co/blog/tag/for-founders) [\#GEO](https://brandgeo.co/blog/tag/geo) [\#LLM Monitoring](https://brandgeo.co/blog/tag/llm-monitoring) [\#Data Analysis](https://brandgeo.co/blog/tag/data-analysis) [\#Explainer](https://brandgeo.co/blog/tag/explainer) [\#Myth-Busting](https://brandgeo.co/blog/tag/myth-busting) [\#ChatGPT](https://brandgeo.co/blog/tag/chatgpt) [\#Content Strategy](https://brandgeo.co/blog/tag/content-strategy) [\#Digital PR](https://brandgeo.co/blog/tag/digital-pr) [\#Recognition](https://brandgeo.co/blog/tag/recognition) [\#Reddit](https://brandgeo.co/blog/tag/reddit) [\#Schema Markup](https://brandgeo.co/blog/tag/schema-markup) [\#Training Data](https://brandgeo.co/blog/tag/training-data) [\#Ai Brand Monitoring](https://brandgeo.co/blog/tag/ai-brand-monitoring) [\#AI Discoverability](https://brandgeo.co/blog/tag/ai-discoverability) [\#AI Overviews](https://brandgeo.co/blog/tag/ai-overviews) [\#B2B SaaS](https://brandgeo.co/blog/tag/b2b-saas) [\#Knowledge Depth](https://brandgeo.co/blog/tag/knowledge-depth) [ All 57 tags → ](https://brandgeo.co/blog/tags)