#Competitive Context

2 articles tagged with #Competitive Context

AI Visibility Tutorials Mar 18, 2026

The Six Dimensions of AI Brand Visibility: A Practitioner's Explainer

A single AI visibility score is a tempting shortcut. It is also a lossy one. "Your brand scores 63/100 on ChatGPT" does not tell you what to fix, or whether to fix anything at all. A useful audit breaks the score into dimensions — component questions, each with its own diagnostic and its own remedy. BrandGEO scores on six dimensions across a 150-point scale, normalized to 0–100. This post is a practitioner's explainer of each dimension: what it measures, why it matters, and what moves it.

#AI Visibility #Knowledge Depth #Recognition

AI Visibility Brand Strategy Mar 8, 2026

Share of Model: What Share of Voice Becomes in the LLM Era

Share of Voice has been a marketing fixture for thirty years. It measured your brand's share of media mentions, press coverage, or paid impressions against competitors. It was crude, it was useful, and it gave boards a number to argue over. The underlying channel has shifted — media coverage and paid impressions are no longer where most buyers first hear your brand named. The channel that matters most today is the composed answer of a language model, and the right analog for SOV in that channel has a different name: Share of Model.

#For CMOs #AI Visibility #Share of Model