Share of Model: What Share of Voice Becomes in the LLM Era
Share of Voice has been a marketing fixture for thirty years. It measured your brand's share of media mentions, press coverage, or paid impressions against competitors. It was crude, it was useful, and it gave boards a number to argue over. The underlying channel has shifted — media coverage and paid impressions are no longer where most buyers first hear your brand named. The channel that matters most today is the composed answer of a language model, and the right analog for SOV in that channel has a different name: Share of Model.