#Cybersecurity

GEO for Cybersecurity: Getting Described Correctly in CISO Queries

Enterprise security buyers — CISOs, security architects, and their teams — are among the heaviest business users of language models for vendor research. The pattern is consistent across the Forrester and HBR coverage of B2B AI adoption: technical buyers in regulated functions use AI to compose their initial vendor shortlist, then move into more traditional evaluation motions (demos, references, POCs). For cybersecurity vendors, how a language model describes the product when a CISO asks about the category is a direct pipeline input. This piece unpacks what CISOs actually ask models, why cybersecurity as a category has distinctive visibility patterns, and what vendors should be doing to be described correctly in those conversations.