BrandGEO   \#Share of Model — Blog — BrandGEO   A Markdown version of this page is available at https://brandgeo.co/blog/tag/share-of-model.md, optimized for AI and LLM tools.

   \#Share of Model
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 1 article tagged with #Share of Model

  [ ![BrandGEO](/brandgeo-transparent-on-black-926x268.png) ](https://brandgeo.co/blog/share-of-model-share-of-voice-llm-era) [AI Visibility](https://brandgeo.co/blog/category/ai-visibility) [Brand Strategy](https://brandgeo.co/blog/category/brand-strategy) Mar 8, 2026

 [Share of Model: What Share of Voice Becomes in the LLM Era](https://brandgeo.co/blog/share-of-model-share-of-voice-llm-era)
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Share of Voice has been a marketing fixture for thirty years. It measured your brand's share of media mentions, press coverage, or paid impressions against competitors. It was crude, it was useful, and it gave boards a number to argue over. The underlying channel has shifted — media coverage and paid impressions are no longer where most buyers first hear your brand named. The channel that matters most today is the composed answer of a language model, and the right analog for SOV in that channel has a different name: Share of Model.

 [\#For CMOs](https://brandgeo.co/blog/tag/for-cmos) [\#AI Visibility](https://brandgeo.co/blog/tag/ai-visibility) [\#Share of Model](https://brandgeo.co/blog/tag/share-of-model)