\#Gartner — Blog — BrandGEO A Markdown version of this page is available at https://brandgeo.co/blog/tag/gartner.md, optimized for AI and LLM tools. \#Gartner =========== 1 post in #Gartner Apr 14, 2026 [Brand Strategy](https://brandgeo.co/blog/category/brand-strategy) [Market Research](https://brandgeo.co/blog/category/market-research) [Gartner's 25% Search-Volume Drop by End of 2026: What to Model For](https://brandgeo.co/blog/gartner-25-percent-search-drop-what-to-model) --------------------------------------------------------------------------------------------------------------------------------------------- In February 2024, Gartner forecast a 25% drop in traditional search engine volume by the end of 2026, driven by AI chatbots and other virtual agents. Two years later, the forecast is still being cited at board meetings — usually as a scare quote, sometimes as a justification for buying an AI visibility tool, rarely as the input to an actual model. That last use case is the most interesting. A 25% channel contraction is a planning constraint; if you do not convert the headline into a spreadsheet, the number bounces off the strategy without landing. Search Categories ---------- - [ All posts 77 ](https://brandgeo.co/blog) - [ AI Visibility 31 ](https://brandgeo.co/blog/category/ai-visibility) - [ Tutorials 24 ](https://brandgeo.co/blog/category/tutorials) - [ SEO 21 ](https://brandgeo.co/blog/category/seo) - [ Brand Strategy 11 ](https://brandgeo.co/blog/category/brand-strategy) - [ Industry Insights 11 ](https://brandgeo.co/blog/category/industry-insights) - [ Strategy & ROI 9 ](https://brandgeo.co/blog/category/strategy-roi) - [ Market Research 7 ](https://brandgeo.co/blog/category/market-research) - [ For Agencies 3 ](https://brandgeo.co/blog/category/for-agencies) - [ Product Updates 2 ](https://brandgeo.co/blog/category/product-updates) Tags ---- [\#AI Visibility](https://brandgeo.co/blog/tag/ai-visibility) [\#Playbook](https://brandgeo.co/blog/tag/playbook) [\#For CMOs](https://brandgeo.co/blog/tag/for-cmos) [\#Framework](https://brandgeo.co/blog/tag/framework) [\#For SEO Managers](https://brandgeo.co/blog/tag/for-seo-managers) [\#GEO](https://brandgeo.co/blog/tag/geo) [\#For Founders](https://brandgeo.co/blog/tag/for-founders) [\#Citations](https://brandgeo.co/blog/tag/citations) [\#Explainer](https://brandgeo.co/blog/tag/explainer) [\#LLM Monitoring](https://brandgeo.co/blog/tag/llm-monitoring) [\#Data Analysis](https://brandgeo.co/blog/tag/data-analysis) [\#Myth-Busting](https://brandgeo.co/blog/tag/myth-busting) [\#AI Discoverability](https://brandgeo.co/blog/tag/ai-discoverability) [\#ChatGPT](https://brandgeo.co/blog/tag/chatgpt) [\#Schema Markup](https://brandgeo.co/blog/tag/schema-markup) [\#Recognition](https://brandgeo.co/blog/tag/recognition) [\#Training Data](https://brandgeo.co/blog/tag/training-data) [\#Ai Brand Monitoring](https://brandgeo.co/blog/tag/ai-brand-monitoring) [\#Content Strategy](https://brandgeo.co/blog/tag/content-strategy) [\#Digital PR](https://brandgeo.co/blog/tag/digital-pr) [\#Reddit](https://brandgeo.co/blog/tag/reddit) [\#AI Overviews](https://brandgeo.co/blog/tag/ai-overviews) [\#B2B SaaS](https://brandgeo.co/blog/tag/b2b-saas) [\#Competitive Context](https://brandgeo.co/blog/tag/competitive-context) [ All 57 tags → ](https://brandgeo.co/blog/tags)