BrandGEO   \#Ahrefs — Blog — BrandGEO   A Markdown version of this page is available at https://brandgeo.co/blog/tag/ahrefs.md, optimized for AI and LLM tools.

   \#Ahrefs
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 1 article tagged with #Ahrefs

  [ ![BrandGEO](/brandgeo-transparent-on-black-926x268.png) ](https://brandgeo.co/blog/google-ai-overviews-ctr-curves-published-data) [SEO](https://brandgeo.co/blog/category/seo) [Market Research](https://brandgeo.co/blog/category/market-research) Mar 24, 2026

 [How Google's AI Overviews Changed CTR Curves — What Published Data Tells Us](https://brandgeo.co/blog/google-ai-overviews-ctr-curves-published-data)
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For twenty years, the SEO click-through-rate curve was stable enough to plan against. Position one got roughly 28% of clicks. Position two got 14%. Positions three through ten declined in a predictable pattern. Content and SEO teams built campaign models on top of that curve and, broadly, the curve held. Then Google launched AI Overviews, and the curve changed shape. The published research from Ahrefs, Similarweb, and several independent SEO teams lets us look at the new curve with reasonable confidence. The new curve is not a small deviation from the old one. It is a different curve.

 [\#For SEO Managers](https://brandgeo.co/blog/tag/for-seo-managers) [\#AI Overviews](https://brandgeo.co/blog/tag/ai-overviews) [\#CTR Decline](https://brandgeo.co/blog/tag/ctr-decline)